I n what could be the first item of clothing to ‘come out’ in the UK, Smirnoff has given the infamous bouncer bomber jacket a glam makeover for Pride in London, complete with Pride rainbow glitter and sparkles.
To celebrate the festival’s spirit of inclusivity, Smirnoff is awarding the bespoke new rainbow coloured jackets to Pride bouncers in recognition of their open minds and attitudes. As they open the doors to the fabulous variety of partygoers at G-A-Y this weekend, Pride goers will see the club’s bouncers Tracy Louise Crampton-Miller and Terrence Thompson proudly wear their LGBT hearts on their sleeves…and quite literally their backs!
Created by Smirnoff, the first of its kind LGBT jacket plays a part in the brand’s ‘We’re Open’ campaign which celebrates inclusivity and openness.
Tracy Louise Crampton-Miller says: “I’ve been a bouncer for many years and have worked Pride for the past six, this year being my seventh. The atmosphere on Pride day is always amazingly vibrant and fun. It’s also fantastic to see how far we have come along in the LGBT community with people now openly celebrating being ‘Out and proud’. I shall wear this rainbow jacket with Pride on the day and it will most certainly spice up my boring black uniform and get me into the spirit of things.”
Julie Bramham, Marketing Director for Smirnoff Western Europe, says: “Smirnoff has been a proud supporter of LGBT for over 18 years and this year we are continuing to show our support at Pride. We commissioned these jackets to reward some of the UK’s most open and inclusive door staff and Tracy and Terrence were a perfect fit. They are the first point of contact at the G-A-Y doors which, like our campaign is all about letting people know that ‘We’re Open’ to everyone.”
As part of this campaign, Smirnoff is inviting festival goers to have their picture taken with the bouncers at G-A-Y. Those that do are in with a chance of having their face take pride of place on a digital billboard in Soho during the Saturday evening celebrations.
Need a little help finding our bouncers? Pride festival goers can find Tracy and Terrence at Pride through the Skignz App, supported by Smirnoff. Simply download for free and find some of the best places to go during the festival in London, including Pride partner bars, clubs and even our open bouncers!