Clothing company H&M have recruited Caitlyn Jenner to be the face of their new sportswear campaign.  Launched just a matter of weeks before the Olympics kick off in Rio, the gold medal winning athlete not only does the voiceover for a montage-based video advert, but the company have also released an in-depth interview where Caitlyn talks openly about her gender identity. Explaining her involvement with the campaign, Jenner said, ‘I truly believe in the power of sports to bring positive change to people’s lives. This is why I’m so proud to be part of the For Every Victory campaign, because it reminds me of the strength and bravery of people around the world to be their authentic selves and overcome any obstacles that may come their way.’

In the interview she describes when she first discovered her sporting abilities and how this lead to winning a gold medal in the Decathlon at the 1976 Montreal Olympic Games. The campaign is named Every Victory and the interview takes her story right up to date, describing how she chose to reveal her gender in a photoshoot last year.

Natalie has been an LGBT journalist for 12 years and joined the Fyne team in 2001. Her interests outside of work are cycling, running and badminton. She is also studying for a degree in psychology.

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