Tesco proud to support Pride in London

tesco pride

Tesco will be ‘Bursting with Pride’ on 8 July as it supports Pride in London with stores across London joining in the annual LGBT festival

Tesco’s Regent Street Metro have already kicked off celebrations with exclusive pre-Pride events, including performances from the London Gay Men’s Chorus, a pop-up bar serving rainbow inspired cocktails and a “Ride for Pride” bicycle-powered smoothie maker.

tesco pride 213 Tesco stores along the parade route will also add a splash of colour to the iconic Tesco chevrons with the rainbow colours of Pride to show their support. Regent Street Metro will also have Pride themed window graphics, rainbow coloured flooring and shelving, and even display the Pride colours at the checkouts.

Tesco returns as an official sponsor of Pride in London this year, which expects to see over 300 groups march in the famous parade, and over one million people attend. A specially adapted 40-foot Tesco delivery truck will take part in the parade on Saturday 8 July. Decked out with a Pride-o-Meter, dance floor and coloured smoke canons, the truck will play music selected by DJs from Gaydio, the world’s biggest LGBT radio station.

tesco pride 3

In addition, Tesco stores across London will be fundraising for the LGBT charity, Diversity Role Models, which works to prevent homophobic and transphobic bullying in UK schools. Stores along the parade route will also sell exclusive F+F Pride T-shirts with proceeds being donated to the charity.

John Dickinson, Out at Tesco chair, said: “Pride in London is such a fun and vibrant event and that’s why we’re proud to be an official sponsor again this year. Over 300 of our colleagues are expected to take part in the parade and 13 stores along the route will enter into the Pride spirit with special Pride-themed signs, bunting and carrier bags.”

A team of 650 volunteers will help make the event run smoothly and Tesco will provide each volunteer with lunch to keep them going on the day. The retailer will also hand out bottles of water, sweets and flags to attendees.

Comments are closed.

Two decades plus of safer LGBT+ communities in Hampshire and the Isle of Wight

Inspector Kirsten Troman from Hampshire Constabulary on International Day Against Homophobia, Biphobia and Transphobia.  Having the trust and confidence of […]

Rhondda Cynon Taf showing support for IDAHOBIT.

Today is International Day Against Homophobia, Biphobia and Transphobia (IDAHOBIT) and we celebrate this on May 17th as it commemorates […]

IDAHOBIT – Justice and Protection for all

Nicola Stephens, Diversity and Inclusion Manager, National Assembly for Wales In recognition and celebration of the advances made towards improving […]

“I Do” Declare… Wedding Looks, Tracks and Venues with Blair St. Clair

Last year Blair St. Clair’s debut dance pop album Call My Life reached the number one spot on iTunes Dance […]

Rocky Horror Returns to Oxford

Directed by Christopher Luscombe and featuring timeless classics – including ‘Sweet Transvestite’, ‘Damnit Janet’, and of course, the pelvic-thrusting ‘Time […]

LGBT Adoption – “The positives totally outweigh the negatives”

Ian and Jason’s story on adopting through Coram Cambridgeshire Adoption Where it all began… “We had talked about having children […]

The Journey to Acceptance

Life as the director of a Muslim funeral parlour isn’t always easy, but Ayesha has things pretty sorted. She and […]

Andrea Gibson: Hard Truths

The winner of the first ever Women of the World Poetry Slam talks Trump, guns and Christianity with Sam Bennett […]

“Bitch, This Boy Can Sing”

In 2015 Seann Miley Moore moved from Australia to London, in order to take part in The X Factor UK. He walked onstage […]

Policing, Safe Spaces and this Challenging World

Dr Clifford Williams joined the “extremely homophobic” police force in 1987. He recalls his training, which saw the Sexual Offences […]