Colourful jewellery brand COLURi, presents their new campaign OWN IT – a celebration of empowerment, attitude and moments that define us. 

Relatable and captivating, the sequence of feel-good scenes embodies COLURi’s feminist values by playfully questioning the perceptions of women in today’s world. OWN IT highlights universally shared experiences to create powerful emotional connection between each protagonist, and with viewers worldwide. 

Filmed in Barcelona, the city of colour, COLURi’s collection of statement watches stand-out throughout. OWN IT showcases the diverse range of bold coloured enamel watch dials, each complimenting the sassiness and personality of their beholders. We also witness the versatility of COLURi’s signature interchangeable watch bands feature – with both the elegant stainless steel and more playful fabric band option on display. 

OWN IT’s most provocative scene portrays businesswoman Laura shamelessly discarding social convention to fulfil her desires as she mounts a dining table to devour cake. A powerful example of a woman in control of her own choices and pleasures, whatever they may be. 

“There’s nothing more fashionable than being yourself” explains Anna, COLURi’s Founder. “Wearing COLURi is much more than feeling happy in colour. It’s about inspiring others to feel comfortable with who they are. It’s about giving back to those in need.” 

Innovative artistic direction conveys OWN IT’s brand messaging. From Double-denim attire uniting Rosa, an elderly Hip Hop enthusiast, and Bianca, a younger, and equally soulful spirit – illustrating that style has no age limits. To a jaw-dropping introduction to pregnant Montse – reaffirming that true beauty is all about embracing our physical evolution. In another scene, one of society’s oldest secrets of ‘Why do women spend so much time together in the bathroom?’…is finally uncovered. 

COLURi’s OWN IT campaign does not fail to surprise and delight. And “Wear your attitude” couldn’t be a more fitting narrative for the final scene, given the literal symbolism on display – Julia eating her cereal with a spoon directly out of her handbag as she stares down a bus full of onlookers. 

With COLURi donating 30% of proceeds to international women’s charities, and every collection named after women who inspire us all, this up-and-coming fashion brand is one to look out for… and hard to miss.

Tags: , ,

Comments are closed.

LGBTQ+ Musicians Experiences with Discrimination and Sexual Harassment

Musicians from LGBTQ+ communities face significant barriers and issues relating to discrimination, sexual harassment and concerns around physical, mental and […]

WIN! A Storydo Family Storybook

Storydo is a ground-breaking platform that allows all types of families to tell their unique story and celebrate their family, […]

Military Charity Fighting With Pride Flies The Flag For LGBT History Month

Liverpool’s HMS Eaglet will host a special Veteran’s Pride event this month celebrating the service of LGBT+ veterans and serving personnel in […]

Franco Labia: Space Pride

Queer engineer and founder and president of Space Pride, Franco Labia is on a mission to diversify the space industry, which […]

Sacha Polak on Silver Haze

Screening at BFI Flare later this year, Silver Haze reunites Dutch writer/director Sacha Polak with British actor Vicky Knight. Having […]

Capturing People’s Truth: Anais Stupka

Anais Stupka is a London-based, Georgian-Italian multimedia artist who grew up in 14 different parts of the world.    Her […]

Philip Baldwin meets Adrian Trett

“It’s a real challenge to be non-binary and open about it in sport.”  Adrian Hyyrylainen-Trett is a Liberal Democrat politician […]

Fynest Reads: To Cage a God

To Cage a God combines two things that fascinate me: Russian history and mythology. The book’s backdrop of a brewing […]

LGBT+ History Month 2024

The 2024 theme celebrates LGBT+ peoples’ contribution to the field of Medicine and Healthcare both historically and today.  We want […]

Touch-Me-Not: Ian Humphreys 

Touch-Me-Not  Ian Humphreys     this flower  doesn’t belong  on the canal  hiding  in an airless tunnel  where no-one goes  before […]