Lottie London wants to create a safe space in which everyone feels free to express their authentic selves.

For Pride month, Lottie London are supporting and uplifting the LGBTQIA+ community where statistics show that 20% of Gen Z said they identify as lesbian, gay, bisexual or transgender. Lottie London are championing the voices and skills of creative talents of the community, with members of the LGBTQIA+ community and #LottieSquad being the faces of the Pride campaign! Together everyone should celebrate what makes them unique, support one another and speak out against bullying when they see it. With shocking statistics reporting that 46% of LGBQIA+ Gen Zs have experience bullying and harassment and further statistics show that 80% of Gen Z said it has affected their education and 50% of Gen Z have faced workplace discrimination or harassment.  

Lottie London is founded on the key pillars of creativity, self-expression, diversity, inclusion and affordability, the brand is full of pride to announce the launch of its Pride collection ahead of Pride Month. 

For the third year running, Lottie London will be partnering with the Kaleidoscope Trust, a UK-based charity working to uphold the human rights of LGBT+ people across the Commonwealth. Who work with governments, change-makers, and civil society organisations in the UK and abroad to effect meaningful and lasting change in the lives of LGBT+ people everywhere. To support their efforts Lottie London will be donating 10% of sales from the Pride collection throughout June. 

 Lottie London will show their support for their community by championing the stories of those affected by bullying in social spaces, and how they overcome such adversity, fight for LGBTQIA+ rights, inspire others and celebrate their unique identity. Lottie London will encourage others to become allies to this community and help create spaces in which everyone can simply be themselves. Lottie London will encourage the #LottieSquad to get creative and express their individuality through makeup, using the new collection. Lottie London is launching a Content Creator Challenge encouraging the #LottieSquad to #OwnYourSparkle; to enter, they must tag us in their Pride and/or Festival themed looks on Tik Tok and Instagram.  

The Lottie London Pride Collection is a brand new six-piece collection that is inspired by the creativity and diversity that encompasses Pride. The collection includes an eyeshadow palette, and shimmer lip glaze alongside eye gems that celebrate love in all its forms, inspiring freedom, individuality, truth, and imagination. 

Lottie London Pride Eyeshadow Palette 

The best-selling Lottie Palettes are back with a new design AND two new irresistible colour combinations. Wear with pride the Lottie London Pride Eyeshadow Palette, packed with five highly pigmented shades; mix and match wearable buttery soft mattes, dazzling shimmers, and high impact duo chromes to express every part of yourself. The highly pigmented formula blends effortlessly for intense colour payoff with minimal fall out for a smooth and easy application. This is the ultimate palette to get YOU Pride, Summer and Festival ready, choose from the mermaid core inspired Cosmic Love or the heatwave inspired Love Aura.  

Lottie London Pride Shimmer Lip Glaze  

Get ready to bring the glaze with this essential product for all gloss lovers! The Lottie London Pride Shimmer Lip Glaze is a high shine, non-sticky lip glaze creates glossy juicy lips with fine shimmers, while giving you the appearance of fuller, plumper looking lips. The lip loving formula is packed with Vitamin E, Rosehip Oil and Squalane to help lips feel softer and more hydrated. The lip glaze adds a wash of sheer colour and is perfect for all skin tones. These two irresistible shades in Be Proud and Be Bold scream Pride! 

Lottie London Pride Eye Gems  

Adding another gem to its gleaming crown, Lottie London is introducing eye gems to its expanding collection, perfect to enhance any festival look showcasing you are the life and soul of the party! Own your sparkle with the Lottie London Pride Eye Gems which are reusable, easy to use and last all day! A perfect addition to add an ethereal look, create some sparkling drama, or unlock your creative side. Whether you want to create a crystal cat eye or outline gem drops, you will be Pride and festival in no time. With two glitzy go-to’s to try; Twinkle in Your Eyes and Turquoise Dreams.  

“Our mission at Kaleidoscope Trust is to help create a world where LGBT+ people are free, safe, and equal everywhere in the world. This aligns perfectly with Lottie London who champion equality, diversity and inclusivity across their brand and products from talent and models in advertising to product focus. We could not be prouder or more grateful to them for supporting our work for a third year in a row for Pride Month. Lottie London truly represents the values of our community and their ongoing work to support the LGBT+ people and community all year round.” – Phyll Opoku-Gyimah, Executive Director of Kaleidoscope Trust. 

Now available from lottie.london 

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