Lottie London is fuelled by passion and artistry of its fans. Founded on the key pillars of creativity, diversity and inclusion, the brand is excited to announce the launch of its Proud To Be collection ahead of Pride Month in June 2022.

 Launching a brand new five-piece collection that is inspired by the creativity and diversity that encompasses Pride, the collection includes an eyeshadow palette, two cult favourite stamp liners in new pride designs alongside face gems that celebrate love in all its forms, inspiring freedom, individuality, truth, and imagination.

The collection will be available from 1 June 2022, with 10% of sales going towards Kaleidoscope Trust for Pride month. Kaleidoscope Trust is a UK-based charity working to uphold the human rights of LGBT+ people across the Commonwealth. They work with governments, change-makers, and civil society organisations in the UK and abroad to effect meaningful and lasting change in the lives of LGBT+ people everywhere.



Lottie London’s best-selling Lottie Palettes are back with a new irresistible colour combination that is screaming with pride! The palette is packed with nine highly pigmented shades; mix and match of wearable mattes and blinding sparkle to express every part of yourself. Proud To Be is your go-to for colourful rainbow inspired looks with trendy aluminous yellow and bright Gen Z green as well as blendable blue and gold shimmers – this is the ultimate palette to get ready for Pride month with.


From launch in 2020 with its Wing Edition to the Love Edition which saw butterflies, hearts and smileys added to the range, Lottie London are bringing their cult classic Stamp Liners to the Proud To Be collection but with a twist! Brand new peace signs and hearts in all-new shades – light blue and lilac give you exactly what you need to get inspired, unlock your own creativity and create endless eye make-up looks.



Adding another gem to its gleaming crown, Lottie London is introducing face gems to its expanding collection, perfect to enhance any festival look showcasing you are the life and soul of the party! Iced Out is a shimmering iridescent silver gem crown design with diamond and jewel cutout and Pink Supreme is a dazzling pink and silver framing design. Face Gems are to be placed above the brows with under-eye addition to add a pop of sparkle to any look.

“Our mission at Kaleidoscope Trust is to help create a world where LGBT+ people are free, safe and equal everywhere in the world. This aligns perfectly with Lottie London who promote equality, diversity and inclusivity across their brand and products from talent and models in advertising to product focus. We could not be prouder or more grateful to them for supporting our work for the second year in a row for Pride Month.” – Phyll Opoku-Gyimah, Executive Director of Kaleidoscope Trust.


Lottie London Pride collection will be available from lottie.london and ASOS from 1 June 2022

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